Marewa Glover, leading researcher in the Research Centre for Māori Health and Development at Massey University’s College of Health

Trying to get people to stop smoking has been a public health priority in New Zealand for 30 years.  We’ve harangued, shamed, stigmatised, pleaded with and incentivised smokers to quit.  We’ve used taxes, banned smoking in most public indoor places, canned advertising and printed enough smokefree branded clothing to dress everyone on Tuvalu.

New Zealand’s once world-leading tobacco control programme has succeeded at bringing adult smoking prevalence down to 18 percent. Smoking among Māori adults has reduced – but at a slower rate, to 39 percent. 

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